AWARENESS DURING COVID-19: AN ANALYSIS OF CELEBRITY ENDORSEMENT ON SOCIAL MEDIA

Authors

  • Ms. Shweta Chugh, Ms. Sarima Thakur

Abstract

Today celebrities are not just the entertainers who just entertain the public with the acting and
style. But they are the part of the public now, who enjoy public recognition by using social
media platforms for interacting with large numbers of followers. For an audience a celebrity
can be film actors , sports person or others famous personality of a particular . Social media
platforms also show news feeds about celebrities contributing towards the good cause. And
celebrities also share their videos or messages on social media platforms, so fans should also
follow them and contribute towards the noble cause. Celebrities massages, activities can have
the power to impact a large number of people. Followers of a particular celebrity consider
them as an opinion leader. This research paper explores the impact of celebrity endorsement
in public awareness campaigns (focusing on Covid 19 coronavirus).

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Published

2020-11-30

How to Cite

Ms. Shweta Chugh, Ms. Sarima Thakur. (2020). AWARENESS DURING COVID-19: AN ANALYSIS OF CELEBRITY ENDORSEMENT ON SOCIAL MEDIA. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(6), 2022 - 2028. Retrieved from http://mail.palarch.nl/index.php/jae/article/view/1094