AN EMPIRICAL STUDY ON PERCEPTION AND PURCHASE BEHAVIOUR OF WOMEN CONSUMER TOWARDS WASHING MACHINE (WITH SPECIAL REFERENCE TO CHENGALPATTU, CHENNAI AND KANCHIPURAM DISTRICTS)

Authors

  • Mrs.M. Meerabai , Dr.K.Selvasundaram

Abstract

Women are considered to be the most attractive and influential segment of present consumer
market as they control almost 80 percent of household spending. Researchers have conducted various
studies on unique buying behaviour of women consumers over the past few decades. The main reason
for various studies is that the increase in purchasing power of women all over the world as they largely
entered into workforce and they have tremendous financial capacity. They influence the majority
decision relating family purchases. Especially working women spend their considerable time and
income in selecting best for their family.The object of present study is to examine the consumer
behaviour with special focus on women consumers and their need for select products and services. In
this paper, we shall focus on their general buying behaviour and try to find out if there is an association
between certain factors with few variables of women’s buying behaviour. The study covered the area of
Chengalpattu, Chennai and Kancheepuram District.

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Published

2020-12-01

How to Cite

Mrs.M. Meerabai , Dr.K.Selvasundaram. (2020). AN EMPIRICAL STUDY ON PERCEPTION AND PURCHASE BEHAVIOUR OF WOMEN CONSUMER TOWARDS WASHING MACHINE (WITH SPECIAL REFERENCE TO CHENGALPATTU, CHENNAI AND KANCHIPURAM DISTRICTS). PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(6), 2639 - 2649. Retrieved from http://mail.palarch.nl/index.php/jae/article/view/1206