CONSUMER BEHAVIOR TOWARDS DEALER PURCHASING PATTERN IN MALLIGHAI MANAGRAM

Authors

  • DR. S. ANTONY RAJ

Abstract

Dealer is creating an essential role in the marketing because it encounters the end consumer by the
purpose of exchange the goods and services in small level. the dealer is the last link between the
manufacture and final consumer. in the present scenario the dealer has occupied their physical presence in
the form of store and also generate the economic activities. dealer in business has emerged in easy way to
meet requirement of customer demand and ensure the real time value in the from of product thereby
providing an opportunities to customer to evaluate stores in a stipulated time hence dealer is not giving
any material but assured the finished goods to consumer in the way of formulate the shop to express their
preference under customer domain .The Research paper has revealed that area of Madurai city is called
Mallighai Managram attempt to know customer attitudes towards Dealer purchasing pattern namely multi
brand stores, single brand stores, e – retail, commodity accessibility under budget for buyer and so on.

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Published

2020-12-01

How to Cite

DR. S. ANTONY RAJ. (2020). CONSUMER BEHAVIOR TOWARDS DEALER PURCHASING PATTERN IN MALLIGHAI MANAGRAM. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(6), 2701 - 2705. Retrieved from http://mail.palarch.nl/index.php/jae/article/view/1214