MPACT OF COVID 19 ON CUSTOMERS ATTITUDE TOWARDS GREEN PRODUCT.WITH SPECIAL REFERENCE TO CHENNAI CITY

Authors

  • MS.R. VAISHALI , Dr. M. HEMANATHAN

Abstract

In the recent times all over the world there is an argument going on about the global
warming, pollution, deforestation, the population of the biological species getting decreased
etc., The customer are becoming very much concerned about the adverse condition of the
environmental issues. The change in the customers’ attitude towards buying the product from
chemical and non- degradable products to green products made many business concerns to
adopt the green marketing. Companies are facing a lot of pressure to adapt to the new change
to sustain in the market for a long run and to achieve their goals. As the green products
involves innovation in packing, products, process, advertisings etc, which should jell with
the nature. This paper explains the impact of COVID 19 pandemic on customers’ attitude
towards green products. This is an untouched area by the prevailing literatures. Though the
consumers are much concerned about the environment they are not ready to spend on high
priced green products in this situation. Primary data was collected using questionnaires and
the analysis done using statistical tools.

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Published

2020-12-01

How to Cite

MS.R. VAISHALI , Dr. M. HEMANATHAN. (2020). MPACT OF COVID 19 ON CUSTOMERS ATTITUDE TOWARDS GREEN PRODUCT.WITH SPECIAL REFERENCE TO CHENNAI CITY. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(6), 2747 - 2756. Retrieved from http://mail.palarch.nl/index.php/jae/article/view/1219