IMPULSE BUYING DURING THE PANDEMIC TIMES, WITH SPECIAL REFERENCE TO KERALA

Authors

  • AASHIEK CHERIYAN , DR. S. TAMILARASI

Abstract

The Novel Corona Virus (COVID19) have impacted all the nations across the globe. The Nation-wide
Lockdowns imposed by several countries have made the public to do the Impulsive Buying as a result
of Panic Buying. When the whole world is fighting against the COVID 19 people are panic enough in
stocking up their shelves with the essential groceries. Impulse buying results in a sudden urge felt by a
person to purchase a product or service. Whereas, Panic Buying is the result of the anxiety that a
person experiences due to the external conditions. This paper has examined the impulse buying during
the pandemic times in Kerala and the study was conducted among 450 respondents in 3 different
cities of Kerala with the help of a structured questionnaire. The responses collected from the
respondents were analyzed using the tools in the SPSS software. The results claim that the impulse
buying is happening more in the face masks and in the hand sanitizer’s along with the essentials like
Rice, Cereals, Groceries etc.… after the outbreak of the pandemic. Whereas, the impulse purchases on
non- essentials like Home Improvements and Clothing has reduced drastically. The impulse spending
made by the respondents have witnessed a fall due to the un-employability, lack in foreign
remittances and zero sales in non – essential items. The impulse spending has resulted in stock piling
of the essential items especially after the outbreak of the pandemic.

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Published

2020-12-01

How to Cite

AASHIEK CHERIYAN , DR. S. TAMILARASI. (2020). IMPULSE BUYING DURING THE PANDEMIC TIMES, WITH SPECIAL REFERENCE TO KERALA. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(6), 2757 - 2766. Retrieved from http://mail.palarch.nl/index.php/jae/article/view/1220