GOODS AND SERVICES TAX AND CONSUMER BUYING BEHAVIOUR – A STUDY

Authors

  • GOWTHAM RAMKUMAR , DR.S.CHITRA

Abstract

Goods and Services Tax plays a major role in deciding the purchase decision of the
consumers. This is because, it plays a major role on the pricing decision of different members of
channels of distribution. The prices of the products differ according to the taxation slab in which
they are grouped under GST. However marketers through their effective strategies manage to
offer some differentiation for the consumers, in terms of price, to the consumers. One of the
unique aspects of indirect taxation system is the transferability nature of tax burden to the
consumers. So often it is observed that indirect taxes seems to reduce the spending ability of the
consumers, provided income of the consumer remaining constant. Thus a rational buyer, under
these conditions, often seeks to buy a product that gives him maximum benefit at a lower cost.
Thus goods and services tax influences the buyer’s purchase decision with range of alternatives
available for them to choose. This research paper seeks to the study the how goods and services
tax alters the buying behavior of consumers.

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Published

2020-12-01

How to Cite

GOWTHAM RAMKUMAR , DR.S.CHITRA. (2020). GOODS AND SERVICES TAX AND CONSUMER BUYING BEHAVIOUR – A STUDY. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(6), 2777 - 2787. Retrieved from http://mail.palarch.nl/index.php/jae/article/view/1222