THE ROLE OF ONLINE ADVERTISEMENT ON CUSTOMER ATTITUDE – A STUDY

Authors

  • BINCY A VARGHESE , DR. S. CHITRA

Abstract

One of the maximum visors of paid gregarious advertising is the granularity with which advertisers
can target prospective customers, and this principle underpins many convivial advertising platforms
and products. Advertisers can target users with hundreds of parameters, from demographic data (such
as age, gender, income, level of edification, and marital status) to browsing predilections and
gregarious deportment. Advertisers can additionally target users predicated on the types of pages and
profiles they follow, the things they buy, and the news they read. These custom audiences can be
engendered from subsisting customer data (to engender “lookalike” audiences of homogeneous users)
to electronic mail lists, which Face book and Twitter can pair with their data about these users to
reveal more preponderant insights about their deportment. The main objective of this study is to
ascertain the usefulness of online advertisement. This study is based on primary and the secondary
data. The questionnaire is a well structured question. The data is collected through questionnaire
from digital users. The tools used for this study is frequency analysis, independent sample t test,
ANOVA.

Downloads

Download data is not yet available.

Downloads

Published

2020-12-01

How to Cite

BINCY A VARGHESE , DR. S. CHITRA. (2020). THE ROLE OF ONLINE ADVERTISEMENT ON CUSTOMER ATTITUDE – A STUDY. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(6), 2788 - 2794. Retrieved from http://mail.palarch.nl/index.php/jae/article/view/1223