CITIZEN ADOPTION AND SATISFACTION ON DIGITAL INDIA SERVICES IN GREATER CHENNAI CORPORATION

Authors

  • SHANKAR KUMAR S , Dr. B. JEYAPRABHA

Abstract

The Digital India movement was initiated to enable citizen to gain knowledge on the digital
economy and society and transferring all that into a digital way and presenting the transparency of our
nation electronically.The key aim is to create awareness and satisfaction among people about the
digital India program across the nation. The main objective of this study is to assess the citizen
adoption and satisfactionon digital India services at Greater Chennai Corporation.This research is
descriptive in nature and target audience is respondent residing in Greater Chennai Corporation.The
sample size of this study representing 110 Citizens of Greater Chennai Corporation. Secondly, the
sampling method adopted for this study is non-probability sampling using convenience sampling
methodis used for the target population. The Likert five point rating scale questions areused for
collecting the data through structured questionnaire.The finding revealed that the citizenadoption and
the satisfaction towards the digital India Programme at Greater Chennai Corporationwhich was highly
appreciated and they felt that they were accesstowards digital India services and having the positive
view on digital India programme.This result shows that digital India is potential and capable to
change the face of our nation and it moves constantly towards improvement without a doubt.Future
research would belike loyalty, engagement and empowerment of citizens through digital India
services may also be considered for research.

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Published

2020-12-01

How to Cite

SHANKAR KUMAR S , Dr. B. JEYAPRABHA. (2020). CITIZEN ADOPTION AND SATISFACTION ON DIGITAL INDIA SERVICES IN GREATER CHENNAI CORPORATION. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(6), 2958 - 2966. Retrieved from http://mail.palarch.nl/index.php/jae/article/view/1240