ROLE OF EMOTIONAL AND HUMOR APPEALS DURING THE CRISIS: A STUDY

Authors

  • Vishwadeep Nirman

Abstract

Advertising plays an important and crucial role in developing a need and taking the target customer to buy the product. Advertising provides the all mandatory information about the product and its key features. It has often been a great promotional tool to launch a new product or service into the target market. Also it let the target customer about the arrival of new product or service and how it is better than the competitors or substitute. in the field of advertising and marketing AIDA (Attention,Interest,Desire,Action) model has always been a crucial part to play. It helps in arousing the desire in the minds of target customers to buy the product with the help of persuasive message. Moreover various appeals are important part of the creative advertising skills, such as emotional and humor appeals.

During the time of crisis most of the brands take the help of various types of advertising and the appeals. This has shown the results that emotional and humor appeal can help in rebuilding the trust of the target customers. It is believed from the existing literature appeals can be the correct way of building the trust of the product or service. As Nestle Maggi India, Cadbury dairy milk and Dabur honey had developed even after facing such controversies and crisis.

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Published

2020-12-01

How to Cite

Vishwadeep Nirman. (2020). ROLE OF EMOTIONAL AND HUMOR APPEALS DURING THE CRISIS: A STUDY. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(6), 4143 - 4149. Retrieved from http://mail.palarch.nl/index.php/jae/article/view/1650