ROLE OF INDIAN TV NEWS CHANNEL MEDIA IN HEALTH COMMUNICATION: FOCUS COVUD – 19

Authors

  • Sarima Thakur , Shweta Chugh

Abstract

With the advancement of new technology changing every day, TV has become an essential part of
human life. TV market of India is the third largest market in the world (In terms of revenue), TV
industry of India with approx. 800 satellite channels is one of the largest broadcasting industry.
Television has immense reach with wider influence on the minds of people across communities,
society and everyday life in general. The Indian Government has supported the growth of TV by
taking some initiatives like digitalization of cable networks and also by increasing the limit of
Foreign Direct Investment (FDI) i.e 74% to 100% in cable and Direct-to-home (DTH) satellite
platforms.
Public health community and policy makers don’t appreciate the importance and power of the media
in shaping the health of the general public. As this research paper discusses, however, the media plays
a number of roles in educating the public about health issues, media also aware the general public
about the health problems and media also has a responsibility to report accurate health and science
information to the public.

Downloads

Download data is not yet available.

Downloads

Published

2020-12-01

How to Cite

Sarima Thakur , Shweta Chugh. (2020). ROLE OF INDIAN TV NEWS CHANNEL MEDIA IN HEALTH COMMUNICATION: FOCUS COVUD – 19. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(6), 4161 - 4168. Retrieved from http://mail.palarch.nl/index.php/jae/article/view/1653