DRIVING THE ELECTRIC VEHICLE REVOLUTION IN INDIA: CASE STUDY OF TATA NEXON

Authors

  • Abhishek Kumar, Giri Gundu Hallur

Abstract

Over the years, the exploitation and pollution of natural resources have created the need
for renewable and environment-friendly products. One such product is electric vehicles which
are a replacement for petroleum-based vehicles as they help in reducing pollution and are
profitable to consumers. To mark this change multiple Indian automobile companies are
launching electric vehicles and one of them is Tata Nexon by the Tata group. The adoption of
innovative and new technology standards coupled with customer trust that Tata Motors
commands will provide with an opportunity to enter a new emerging market. Also, the company
can work on its elaborate product range with eco-friendly technology. Price rises in the
international economy could be an obstacle for Tata motors limited on a few fronts. Steel and
aluminum prices rise puts pressure on production cost and also the company exposes itself to the
international competition in green technology.

Downloads

Download data is not yet available.

Downloads

Published

2020-12-02

How to Cite

Abhishek Kumar, Giri Gundu Hallur. (2020). DRIVING THE ELECTRIC VEHICLE REVOLUTION IN INDIA: CASE STUDY OF TATA NEXON. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(6), 4273 - 4287. Retrieved from http://mail.palarch.nl/index.php/jae/article/view/1683