IMPLICATIONS OF COVID-19 ON CONSUMER BUYING BEHAVIOR

Authors

  • Varun Pillai, Suhas Ambekar, Manoj Hudnurkar

Abstract

As a worldwide pandemic, the COVID-19 crisis is profoundly affecting the development
of the world economy as countries have taken measures like restricting travel and enforcing
lockdown. This pandemic has engulfed the world with fear, anxiety, and is anticipated to lead to
a significant degree of mental health emergency across the globe. Due to this change in
consumer sentiment, it is important to study how this pandemic has influenced Consumer
Behavior.
This study was done through primary research. An online questionnaire was floated, and
157 respondents were chosen to fill the questionnaire by using Convenience Sampling. The
survey was designed to gauge implications of Covid-19 on change in consumer buying behavior.
The findings show that there exists a relationship between likelihood of consumer
spending on products/services and fear due to Covid-19. There exists no relationship between
age and the likelihood of spending across different product categories. All age groups are
behaving similarly in adopting low touch/digital activities and intent in spending across different
product categories. The survey highlights that the consumers are likely to increase spending time
or usage on services and activities like OTT platforms, Social Media, Grocery Delivery Apps,
Buying online and opting for home delivery, Videoconferencing Apps, online platforms for elearning, Exercise/Wellness Apps and security protocols in shops like attendants using masks,
gloves and barriers, social distancing, regular cleaning and sanitization of shops, no-contact
purchasing and regular employee health checks are essential protocols that generate confidence
in consumers about their safety when they visit a shop.

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Published

2020-12-01

How to Cite

Varun Pillai, Suhas Ambekar, Manoj Hudnurkar. (2020). IMPLICATIONS OF COVID-19 ON CONSUMER BUYING BEHAVIOR. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(6), 4336 - 4354. Retrieved from http://mail.palarch.nl/index.php/jae/article/view/1688