IMPACT OF LOCKDOWN ON INDIAN CONSUMERS’ PSYCHOLOGICAL BEHAVIOUR AND ATTITUDE TOWARDS THE CONSUMPTION OF PACKAGED DAIRY PRODUCTS

Authors

  • Jayant Kumar Ratre, Sujata Joshi

Abstract

The Novel Corona virus disease is a human affliction caused by SARS-COV-2 and
complete lockdown is an alternative to stop the spread of the virus.
The aim of this study is to determine the effects of Corona virus disease lockdown on
Indian consumers' psychological behaviour and attitude towards the consumption of packaged
dairy products in a view of the Theory of Reasoned Action (TRA).
The study used an online survey and in-depth interview of selective respondents. The
survey collected information of consumers’ behaviour, attitude towards a packed dairy product,
their willingness and information needs, to analyse the pattern of buying the packaged dairy
product before and during the COVID-19 lockdown and their psychological behaviour behind
that. The research method was a phenomenological approach and data were analysed by using
MS-Excel software.

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Published

2020-12-02

How to Cite

Jayant Kumar Ratre, Sujata Joshi. (2020). IMPACT OF LOCKDOWN ON INDIAN CONSUMERS’ PSYCHOLOGICAL BEHAVIOUR AND ATTITUDE TOWARDS THE CONSUMPTION OF PACKAGED DAIRY PRODUCTS. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(6), 4695 - 4705. Retrieved from http://mail.palarch.nl/index.php/jae/article/view/1717