EFFECT OF THE KNOWLEDGE MANAGEMENT

Authors

  • Mr. Dileep Kumar Singh

Abstract

KM i.e. knowledge management and CRM i.e. customer relationship management have
gotten key vital tool for all organizations, particularly in recent competitive environment.
Moreover, client knowledge is a significant issue for CRM execution. Checking on the writing, it
discovered numerous investigations that investigate the urgent pretended by KM activities as
determinants of achievement of CRM. Additionally, it discovered likewise differing
examinations that depict high paces of disappointment while executing that technique, so there is
yet no coordinated conceptual system to control organizations for its fruitful execution. Right
now paper, with information of the 155 Spanish hotels, it inspect the connections among CRM
and KM achievement utilizing structural equation model. Fundamental commitment is that
having the capabilities of knowledge management is not adequate for the achievement of CRM,
yet there are different elements to consider. Specifically, authoritative factors surely sway CRM
success and it seem, by all accounts, to be mediators of the effect of different elements (KM
capacities/client orientation factors/technological) in the accomplishment of CRM (in marketing
and financial terms).

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Published

2020-12-01

How to Cite

Mr. Dileep Kumar Singh. (2020). EFFECT OF THE KNOWLEDGE MANAGEMENT. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(6), 5163 - 5171. Retrieved from http://mail.palarch.nl/index.php/jae/article/view/1780