MARKETING MANAGEMENT SYSTEM IMPLEMENTATION FOR MANUFACTURING FIRMS: REVIEW

Authors

  • Dr. C.P. Verma

Abstract

The traditional business management theory's view and type of competitiveness is that
manufacturing and distribution efficiency is the main competitive aspect in production
companies, with corporate managers mainly dealing with controlling inventory and handling
external industries. But many business owners with conventional management experience think
that the main role of such business is to purchase many advanced equipment and manufacturing
technique to produce products of high quality that more like consumers, that is to say, business
managers are concerned primarily with production management and external business
management. Marketing tactics are the main key to success of manufacturing firm in tough
competitive environment. Alternatively, little attention is paid to the brand strategy of these
firms. Therefore, the paper devised a marketing system for manufacturing companies based on
the new global competition situation and suggested a comprehensive implementation scheme to
help them turn the conventional operational made of their manufacturing industries into
informative made as easily as they could

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Published

2020-12-02

How to Cite

Dr. C.P. Verma. (2020). MARKETING MANAGEMENT SYSTEM IMPLEMENTATION FOR MANUFACTURING FIRMS: REVIEW. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(6), 5317 - 5324. Retrieved from http://mail.palarch.nl/index.php/jae/article/view/1799