EXCEEDINGLY CAPTIVATING ADVERTISEMENT CONTENT: REFERENCE TO FMCG PRODUCT.

Authors

  • Bharti , Dr. Sanjeev Kumar Garg , Dr. Mandeep Ghai

Abstract

The study is the partial part of the doctoral research, which is focused to identify the
most attractive advertisement content among the possible and in trend content of the
advertisement. The study is executed on the sample of 500 respondents and the data has been
collected from Low Hill Urban Areas of Himachal Pradesh which includes five different districts
of Himachal Pradesh, namely Una, Hamirpur, Bilaspur, Solan and Kangra, exclusively focusing
on urban population of the said five districts.
They advertisements taken into consideration are of FMCG products exclusively. And the
different seven content attributes are taken into consideration for rating purpose. The content attributes are such as Emotional and message oriented advertisement, Funny, creative and unique
advertisement, Short, Precise and crisp advertisements, Informative, Logical and meaningful
advertisement, Simple and straightforward advertisement and Crazy and Offbeat advertisements.
The data is collected through a structured questionnaire. Further the data for present paper is
analyzed through descriptive statistics and Correspondence Analysis is applied for knowing the
results.
The study resulted the best and most acceptable content or combination of content for the
advertisement with respect of FMCG products.

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Published

2020-12-01

How to Cite

Bharti , Dr. Sanjeev Kumar Garg , Dr. Mandeep Ghai. (2020). EXCEEDINGLY CAPTIVATING ADVERTISEMENT CONTENT: REFERENCE TO FMCG PRODUCT. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(6), 5536 - 5543. Retrieved from http://mail.palarch.nl/index.php/jae/article/view/1826