Ensuring Pharmaceutical Project Success through CEO Distributive Leadership in Thailand: Mediating Role of Strategic Innovation Orientation and Moderating Role of Project Portfolio Governance

Abstract

It is very important to understand that every manager is not a leader, however, a leader could be the manager. A successful leader always ensures the successful leadership skills in order to achieve the goals and objectives. The following study has a central goal is to analyze the impact of CEO distributive leadership skills on project portfolio success with the help of mediating the role of strategic innovation orientation and moderating role of project portfolio governance in the pharmaceutical sector of Thailand. In order to collect the data from the respondents, the researcher used the questionnaire technique which is distributed to the CEO, top managers and owners of the governing firms. Moreover, for each variable, a different measurement scale is used. Commonly, a five-point Likert scale is used to analyze the survey questionnaire. The sample size was 309, out of 160 were male respondents and 149 were female respondents. Additionally, under the analysis section, the SEM technique is used which has demonstrated the positive or negative impact. The table of the result has explained that there is a significant role in strategic innovation as well as project portfolio governance in enhancing the relationship between CEO leadership and project portfolio success. Finally, the implication and recommendations are drawn on a new perspective and portfolio success in another sector of the country.