A PRELIMINARY STUDY OF SUSTAINABLE TOURISM DEVELOPMENT: A CASE STUDY IN TOBA REGION

Abstract

The research aims to propose a strategic analysis of sustainable tourism development in Toba
area. Toba, as pilot areas in developing an economy based on tourism in Indonesia, consists of
the diverse human and natural resources. The empowerment of these assets requires a prudent
approach to develop reciprocal contribution to local community welfare. It sheds light on the
approach of constructive tourism. Tourism, as an amalgamation of stakeholders, contributes
and offers a resolution to achieve the goal. As this backdrop, the research involved 150
respondents and small and medium enterprise in Toba area. Coupled with the study objective,
SWOT analysis promotes strategic findings to delineate several assortments of feasibility
programs including the outcomes, mechanisms of business production and distribution, and
marketing guidelines. The study denoted the effectiveness and efficiency of sustainable tourism
development in particular area eventually.