TO STUDY THE TRIGGERS AND BARRIERS IN SELECTING A CEMENT BRAND

Authors

  • Ravindra Kumar Singh

Abstract

We have many examples of strong regional brands and a couple of national brands in our
country, but many more failed cement brands. Many of the popular are heritage labels,
although others have been freshly created. Most cement companies struggle to develop
cement brands in our country because they do not have the patience needed to build a brand.
They begin with the expectation that the brand can be established if you introduce the brand
with a significant promotional and promotion budget. It does not follow the ideology of
branding. The staff is not trained and ready. Important steps are not taken on the logistics
front or in the construction of a quality network needed to sustain the brand or customer
service. Quality claims are not compatible with what is delivered in some situations. In this
paper, we will research the challenges and causes involved in the choosing of a cement brand.

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Published

2020-11-01

How to Cite

Ravindra Kumar Singh. (2020). TO STUDY THE TRIGGERS AND BARRIERS IN SELECTING A CEMENT BRAND. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(6), 9602 - 9610. Retrieved from http://mail.palarch.nl/index.php/jae/article/view/2510