DOES ENTREPRENEURIAL KNOWLEDGE AND THE USE OF SOCIAL MEDIA WILL AFFECT ENTREPRENEURIAL INTEREST

Abstract

Student activities on entrepreneurship that aim to create independent entrepreneurs with
knowledge and technology that will develop and are ready to compete. The purpose of this
research was to determine the role of entreprenurial knowledge and the use of social media
affect business things such as entreprenurial interest. The method used in this research is
survey through a questionnaire as a data collection tool. Sample used is a random probability
sampling of student at one of private university in Bandung city and data analysis is using
path. The results of this study indicate that entrepreneurial knowledge and the use of social
media simultaneously influence student entrepreneurial interest in business.