@article{Adilla Anggraeni , Minsani Mariani_2020, title={FOR A BETTER COUNTRY? YOUNG VOTER’S INTENTION TO VOTE FOR A CANDIDATE: A STUDY OF YOUTH IN INDONESIA}, volume={18}, url={http://mail.palarch.nl/index.php/jae/article/view/2000}, abstractNote={<p>This paper seeks to identify the focus areas for marketing strategies to encourage young voters.<br>The paper utilizes quantitative approach research on factors influencing a young voter’s<br>commitment to vote. A survey was employed as a data collection method; whereas the data<br>analysis was conducted using Partial Least Square method. The findings show that it is crucial<br>to politically engage young voters so that they will be more confident that they make the right<br>voting decision and hence will have higher commitment to vote. The number of respondents is<br>relatively small and can be increased to improve the accuracy of the findings. The paper seeks<br>to help political marketers and government to tailor their strategies to increase the number of<br>young voters’ participation. The paper presents a new perspective incorporating different<br>factors that may have influence on young adult voters’ decision-making in a developing<br>country that can be leveraged by political marketers.</p>}, number={1}, journal={PalArch’s Journal of Archaeology of Egypt / Egyptology}, author={Adilla Anggraeni , Minsani Mariani}, year={2020}, month={Dec.}, pages={10 - 22} }