@article{Maria Anggia Widyakusumastuti , Ferane Aristrivani Sofian , Siti Nahdiah_2020, title={BUILDING PERSONAL BRANDS TO STRENGTHEN LEADERSHIP EFFECTIVENESS }, volume={18}, url={http://mail.palarch.nl/index.php/jae/article/view/2056}, abstractNote={<p>Leadership holds a critical point in achieving a sustainable competitiveness for companies,<br>unfortunately leadership still remains the primary issue companies around the world face.<br>Effective leaders must have clear vision, willing followers, influence, emotional intelligence,<br>seek information capability, understand circumstances, and communication skill; which can be<br>represented through a strong personal brand. This study discussed how managerial-levels of<br>multinational companies build their personal brands to strengthen their leadership effectiveness<br>using eight steps. This research used descriptive qualitative research method. There are eight<br>steps to build personal brands for leaders. The finding of this study showed that formal and<br>informal discussions are two important factors to build good relationship and to understand<br>target audiences. Digital profiles, professional appearances, and outreach are considered as<br>communication tools. Mentors also strengthen leadership effectiveness as it is not only help<br>leaders to know themselves better, but also create bigger career opportunities. Brand<br>monitoring can be done through interactions with different target audiences, including<br>mentoring. In the end, leaders must integrate all steps and consistently communicate their<br>uniqueness to build strong personal brands.</p>}, number={1}, journal={PalArch’s Journal of Archaeology of Egypt / Egyptology}, author={Maria Anggia Widyakusumastuti , Ferane Aristrivani Sofian , Siti Nahdiah}, year={2020}, month={Dec.}, pages={444 - 455} }