@article{Lidya Wati Evelina, Yuliane Safitri_2020, title={SOCIAL MEDIA INTERACTION IN VIRTUAL TRIBE FOR EFFECTIVE BRAND COMMUNITIES CASE STUDY ON INSTAGRAM PHOTOGRAPHY COMMUNITY}, volume={18}, url={http://mail.palarch.nl/index.php/jae/article/view/2428}, abstractNote={<p>This research aims to figure out the process of tribe communities’ foundation, the<br>benefits gained from being a tribe member and the role of a tribe in product campaigns. This<br>research used the social interaction theory and virtual tribe concept. The research method used<br>involved the participatory approach and Netnography method. Data collection was conducted<br>through online observation and literature study, while data analysis was conducted using the<br>constant comparative technique. Data was divided into categories, and relationships between<br>the categories were identified and then simplified in a coherent structure. The results of this<br>study reveal the utilization of a digital community (tribe) for product campaigns on Instagram.<br>It was revealed that people who have the same interests can congregate in cyberspace despite<br>being geographically and demographically different. Being a member of a digital community<br>will enable a person to increase his or he</p>}, number={1}, journal={PalArch’s Journal of Archaeology of Egypt / Egyptology}, author={Lidya Wati Evelina, Yuliane Safitri}, year={2020}, month={Dec.}, pages={801 - 812} }