TY - JOUR AU - Adilla Anggraeni , Minsani Mariani, PY - 2020/12/11 Y2 - 2024/03/28 TI - FOR A BETTER COUNTRY? YOUNG VOTER’S INTENTION TO VOTE FOR A CANDIDATE: A STUDY OF YOUTH IN INDONESIA JF - PalArch's Journal of Archaeology of Egypt / Egyptology JA - J Arch.Egyptol VL - 18 IS - 1 SE - DO - UR - http://mail.palarch.nl/index.php/jae/article/view/2000 SP - 10 - 22 AB - <p>This paper seeks to identify the focus areas for marketing strategies to encourage young voters.<br>The paper utilizes quantitative approach research on factors influencing a young voter’s<br>commitment to vote. A survey was employed as a data collection method; whereas the data<br>analysis was conducted using Partial Least Square method. The findings show that it is crucial<br>to politically engage young voters so that they will be more confident that they make the right<br>voting decision and hence will have higher commitment to vote. The number of respondents is<br>relatively small and can be increased to improve the accuracy of the findings. The paper seeks<br>to help political marketers and government to tailor their strategies to increase the number of<br>young voters’ participation. The paper presents a new perspective incorporating different<br>factors that may have influence on young adult voters’ decision-making in a developing<br>country that can be leveraged by political marketers.</p> ER -