DR. AHMED MUNEEBMEHTA, DR. ZARGHAM ULLAH KHAN, JAFFAR MAHMOOD BUTT, MAHAM TARIQ, RIMSHA KHALID. THE GAME CHANGER; UNDERSTANDING HOW BRAND IMAGE AND CUSTOMER SATISFACTION INFLUENCES BRAND LOYALTY. A STUDY OF SAMSUNG MOBILE PHONES IN PAKISTAN. PalArch’s Journal of Archaeology of Egypt / Egyptology, [S. l.], v. 18, n. 1, p. 935 - 956, 2020. Disponível em: http://mail.palarch.nl/index.php/jae/article/view/2775. Acesso em: 4 dec. 2022.