Innovation Related Behaviour and Employment Embeddedness in Ranong Thailand

Abstract

The study aimed to evaluate the impact of job embeddedness on innovative employee behaviour. The study considered the case of service industry operating in Thailand. The design of this research is quantitative as the instrument which was used to gather the responses was a survey questionnaire. Therefore, the method for data collection was from primary sources. The sample of 300 participants working in the service industry of Thailand was considered in this study. The analysis was carried out on SmartPLS in which the Structural Equation Modelling (PLS-SEM) was implemented. In view of this, the data was analysed using measurement model and path assessment with reflective constructs. The results revealed that there is an overall significant effect of job embeddedness on innovative employee behaviour in the service industry of Thailand. The study is limited to the service industry of Thailand and the results of this study can be implemented to increase the performance and innovative behaviour of employees.